Azimo is a London-based payment processing company providing internet and mobile based inter-country transfer services. Founded October 29 2012 by Michael Kent and Polish expat Marta Krupinsk, Azimo has rapidly expanded.
In 2015 Azimo raised $20 million to fuel global growth with plans to bring the company’s services into markets in North America and Asia.
The company has sent money to over 200 countries in 80 currencies and is said to have built the most comprehensive global network of any digital money transfer business.
Azimo is an online-only remittance platform, modelled similarly to Western Union in that they facilitate cash pick-up in some destinations, and not only bank-to-bank transfers.
Azimo’s rapid expansion has been noticed by media and the company has been featured in the Financial Times, the Guardian, Wall Street Journal and TechCrunch.
Azimo users can send money directly to bank accounts or to 270,000 locations where recipients can collect the transfers in cash. Additionally, cash can be sent to a mobile wallet or received as a home delivery. Azimo can use a supplier’s bank information to send payments for international goods as well.
Transfers through Facebook:
In February 2013, Azimo launched a social money transfer service with an app allowing Facebook users to send direct transfers between friends almost anywhere in the world. Azimo has made its name as the first money transfer company to be fully integrated with Facebook.
Registering via a Facebook account is easy. It is also convenient because most Facebook users will already be connected with family and friends. This means that sending them money can be done with just a few clicks. The process of sending a transfer with Azimo via Facebook is very straightforward.
Once users are signed up they will be able to send money to Facebook friends, with the payee entering their account details via a Facebook invitation. Three quarters of regular remittance users are on Facebook, while 60 per cent of those were friends with the person to whom they wanted to send money, according to Azimo.
Azimo promotes itself by asking users to invite friends to join Azimo. Selecting a beneficiary is made simply by clicking on the box which has their name and photo. Azimo suggests another benefit is being able to personalise transfers with a message. Simply pressing ‘send money’ sends the transfer on its way with the promise of delivery within 24 hours.
Azimo has positioned itself firmly in the personal transfers market, not amongst the more diversified foreign currency providers offering a full range of foreign exchange service.
Azimo charges a flat fee of £5 to transfer money up to £500 and 1% commission for any larger sums up to £15.
Azimo is expanding so quickly its website can hardly keep up. It lists service to less countries than it actually serves and tends to bury some of its products like mobile account top-up in content that’s too complex to be useful on a mobile. Low cost of transfers is possible given Azimo’s digital only platform and customer service seems good given the company’s employees hail from 19 countries and speak 25 languages. Customer support contact can be made by email, twitter or telephone.
Azimo is rated 9.0 across 6,258 reviews on TRUSTPILOT. Several recent complaints detail the same issues that had begun with clients experiencing delays when sending transfers. Three clients each tried to contact Azimo, two during business hours, another at the weekend and all three found no response. Emailing also wasn’t highly responsive, although it did prove the best way to reach the company who would then explain to clients that the delays were caused by errors in the information given. Clearly the company would serve clients best by sending emails to request more information rather than wait for clients to chase up delayed transfers.
Azimo’s small print warns clients that SWIFT charges may be incurred and one client found them to reduce his AUS $50 transfer by $25. 50% in fees. This was very disappointing to him and Azimo’s response wasn’t highly sympathetic as they simply pointed to their small print.
For a simple transfer on social media Azimo works brilliantly, most of the time. The way they manage to keep rates down is by limiting customer service to some telephone and email response. This isn’t the level of care traditional foreign exchange companies offer, but rather a kind of skeleton crew almost able to keep up with the many transfers being made. Also, obviously Azimo has no sophisticated tools to offer to business clients and very little that clients making large or regular transfers need. 4 out of 5 stars
Social media transfers are a good idea because, increasingly workers traveling abroad for job opportunity stay connected with family through social media.
Azimo fits into a very small market niche: transfers and only transfer. The Face Book app is clever, but somewhat narrows the company’s services to limited payment options.